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We first : how brands and consumers use social media to build a better world Cover Image Book Book

We first : how brands and consumers use social media to build a better world / Simon Mainwaring.

Mainwaring, Simon (Author).

Record details

  • ISBN: 0230110266
  • ISBN: 9780230110267
  • Physical Description: vi, 250 pages ; 25 cm.
  • Edition: First edition.
  • Publisher: New York : Palgrave Macmillan, 2011.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.

Search for related items by subject

Subject: Social responsibility of business
Capitalism
Social media > Economic aspects
Branding (Marketing)
Internet marketing

Available copies

  • 1 of 1 copy available at Sage Library System. (Show)
  • 1 of 1 copy available at Baker County Library District. (Show)
  • 1 of 1 copy available at Baker County Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Status Due Date Courses
Baker County Library 658.8 .M227w (Text) 37814002482736 NON-FICTION Available -

Additional Resources