Invisible influence : the hidden forces that shape behavior

Summary: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

Record details

ISBN: 9781476759692
ISBN: 1476759693
Physical Description: vi, 264 pages : illustrations ; 22 cm
print
Edition: First Simon & Schuster hardcover edition.
Publisher: New York : Simon & Schuster, 2016.
Copyright: ©2016

Content descriptions

General Note:	Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
Bibliography, etc. Note:	Includes bibliographical references (pages [239]-255) and index.
Formatted Contents Note:	Monkey See, Monkey Do -- A Horse of a Different Color -- Not If They're Doing It -- Similar but Different -- Come On Baby, Light My Fire -- Conclusion: Putting Social Influence to Work.