A hectic caper flick with farcical overtones, Bullseye! Really hits the ... oh, you know. Corrupt Government scientist Doctor Hicklar (Michael Caine) and his titled partner in crime Sir John Bevistock (Roger Moore) plan to auction off a cold fusion formula to the highest bidder. Meanwhile, a crazy pair of crafty con artists impersonates the scientist and his friend (also Caine & Moore) with plans of getting a hefty piece of the action. Their uncanny resemblance to the Doctor and his colleague leads to an unending torrent of comic complications, deadly encounters, wacky recurring characters and crazy car chases. Backstabbing is the order of the day and the conmen must use all their cunning to outsmart Doctors, knights and notorious intelligance agencies to claim their prize.