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Book

Understanding advertising / by Emma Carlson Berne ; consultant, Robert L. McConnell, PHD.

Available copies

  • 1 of 1 copy available at Sage Library System. (Show)
  • 1 of 1 copy available at Baker County Library District. (Show)
  • 1 of 1 copy available at Baker County Library.

Current holds

0 current holds with 1 total copy.

Summary:

"Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." --Provided by publisher.
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Age Hold Protection Active/Create Date Status Due Date
Baker County Library 659.1 .B476u 2019 (Text) 37814003334878 JUV NON-FICTION - NEW Book System_Only_3months 02/18/2021 Available -

Record details

  • ISBN: 9781543527070
  • ISBN: 1543527078
  • ISBN: 9781543527155
  • ISBN: 1543527159
  • Physical Description: 32 pages : color illustrations ; 23 cm.
  • Publisher: North Mankato, Minnesota : Capstone Press, a capstone imprint, [2019]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 31) and index.
Formatted Contents Note:
Where are ads? -- 300 years of advertising -- What do ads do? -- The future: advertising just for you.
Summary, etc.:
"Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need." --Provided by publisher.
Target Audience Note:
RL: 3-4 Capstone Press.
IL: 3-6 Capstone Press.
Subject: Advertising > Juvenile literature.
Marketing > Juvenile literature.
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