Start with why : how great leaders inspire everyone to take action Cover Image

Book

Start with why : how great leaders inspire everyone to take action / Simon Sinek.

Summary:

"People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY" --Jacket.

Record details

ISBN: 9781591842804
ISBN: 1591842808
Physical Description: x, 245 pages : illustrations ; 22 cm
Publisher: New York : Portfolio, 2009.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 233-239) and index.

Formatted Contents Note:

Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.